A cracking commercial radio spot needs to grab the listener's attention within the first 3 seconds. To nail an effective structure for 15 or 30-second productions, we recommend sticking to the classic formula for commercial impact.

First up, directly address the customer's problem or need. Second, position your brand as the immediate solution to that pain point. Third, always wrap up with a clear and concise call to action – think a shop address, a WhatsApp number, or an easy-to-remember website. Remember, less is more: a script with fewer words allows the voiceover artist to inject a more natural and persuasive delivery.